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Introducing PLAY - a never ending platform game celebrating a limited edition colour changing Beautyblender®

Game Design

Immersive Experience

Beauty Blender

2023

Project brief

Beauty Blender's brief was to create a game that would echo their product by combining gameplay with product behaviour for a blend of playfulness and education. The jumper mechanism was the one that lent itself best.

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CLIENT

Beauty Blender

industry

Game Design - Brand Content

overview

3

Bonuses

1

Malus

Infinite

Game duration

Jumper

Mechanism

visual assets

to conclude

Creating game mechanics that highlight the behaviour of a product is an interesting challenge. There's a lot of interest in linking the world of cosmetics to games and I'm delighted to have been able to design the first Beauty Blender game.

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