Play Your Power - A motorbike runner game set in futuristic streets of Powermatte-ropolis. Celebrating three new shades in the Powermatte range, users are invited to race to the top of the Power Players List.

Game Design

Immersive Experience

NARS

2022

Project brief

Made using WebGL rendering technology and inspired by the brand’s aesthetic for this campaign, the game is set in Powermatte-ropolis, a neon drenched futuristic town where the skyline is made of lipstick looking buildings. The game is a motorbike runner which is as thrilling as it is easy to play, enabling the brand to engage the ever increasing female gamer community

See it live

CLIENT

Nars

industry

Game - Brand Content

overview

+32K

Visitors at launch

40%

Played more than once

77%

Visitors on mobile

2

Awards & Recognitions

to conclude

We know that it's not easy to link the world of cosmetics and game design. This project was a great challenge. Successfully linking the world of a campaign, playing with the codes of a product and giving a premium look and feel without falling into an overly feminine experience. The experience was largely inspired by the lipstick packaging and its shades. Each motorbike bonus reflects the personality associated with the lipstick, while the cityscape itself mirrors the branding essence of the campaign. 